If one of the most successful companies and most accomplished CEO’s relies on customer feedback, shouldn’t you?

“Employees and analysts say he’s guided by a zeal for satisfying customers, even if it comes at the expense of his own ideas and preferences. A few years ago the company did extensive testing on new coffee-cup lids and rolled out a version that consumers liked — and that Skinner, who happens to drink a lot of coffee, really didn’t.”

No matter how much success McDonald’s achieves they never stop seeking customer feedback and making adjustments based on the intelligence that they garner. This article explains in detail how to succeed no matter what is happening in our economy.

Clients of Powerfeedback understand these principles and realize that the key to their own success is to continually garner feedback from customers, employees and other relevant people who directly and indirectly impact their business.

So what have you done lately to scientifically garner feedback from those people who can make or break your business?