“How do we promote the project? How do we attract and engage customers? How will customers accept it?”

Any time a company starts out asking questions like this you can be pretty certain that they are on the road to success!

This article is well worth the read no matter what industry that you are in. At Powerfeedback we focus on the business need first and then talk about methodology and technology. Firms like Westar Energy who follow this path understand that customer, community, employee and other stakeholder buy-in and participation is a vital component of long-term viability and profitability.

If your company is not asking the “how”, “why”, “when”, “where”, etc. questions regularly you are not only missing golden opportunities and leaving money on the table, but you are also limiting your company’s potential.

Those who view market research as an expense item on the ledger sheet versus a profit center have obviously not yet worked with Powerfeedback :-)