“The key to a successful start-up is finding out what people want. Where is the demand? What do people really need?”

This quote is tied to a story related to a start-up business. Nonetheless, the exact same principles apply to all businesses!

Even before the United States saw its credit rating downgraded on Friday, the recession and lack of demand presented more than enough challenges for any business. The businesses who succeed are those that actively solicit customer and employee feedback, and then respond to it in a timely and meaningful manner.

There are no “new customers” per se. The key is to take business away from your competitors while simultaneously doing everything possible to maintain your own current base of business.

This theory also applies to your employees. If you are not scientifically monitoring their engagement, happiness, and goals, you are at serious risk for losing your top performers and most valued staff members.

For these reasons and more this is why Powerfeedback focuses first and foremost on the business needs and current conditions versus methodology or technology.

If you want to survive and thrive recessions, downgrades and virtually any other external situation, you have to know what people are thinking.

“You just have to find out what people want. And right now…”