Size does matter!
In meeting some new people at an event this week they inquired as to what exactly Powerfeedback is.
As I described our company, services and history, the first comment I heard was; “so, you are a boutique market research firm.”
When I first heard this, I have to admit, I was a bit taken aback as we compete with the “big boys” in the market research field every day. More times than not by the way, we win the business!
What I came to realize is what our clients have known all along. Being a boutique firm gives us a distinct advantages over our competitors.
- We can turn on a dime and we are not tied down by corporate bureaucracy or endless manuals.
- Our people can be creative and free-thinking without worry about corporate political consequences. In other words, our only concern is helping the client meet their objectives.
- We can provide the same services as the big boys, but for dramatically less cost to the client.
This is only a partial list of advantages that a boutique market research firm like Powerfeedback can offer.
So now when people refer to us a boutique company, I will take this as meant; a compliment and an opportunity that others envy!
