New spin on market research
“Social media and shopper marketing are probably the two hottest areas in the marketing industry.”
While I do not disagree with the importance of social medial and shopper marketing outlined in this Advertising Age piece, where does market research fit in?
If you don’t know what motivates your customers, or turns them away, what good does driving them to your business? In other words, if you don’t vigorously study consumer insights, how can you determine what is working and what isn’t?
We do a ton of work in this space using a wide variety of methodologies, and we well understand that intuition alone if not enough to stake capital on, or risk consumer loyalty over.
