Marketing usually misses the mark
“Aggressive marketing was the subject of sessions at the recent Fifth Biennial Childhood Obesity Conference held this week at the Westin-Bonaventure in Los Angeles.”
While programs like this are well worthwhile, like most marketing campaigns, they forget an important link —- market research.
Rather than waiting years to see the actual impact of results of reducing childhood obesity, or the target of any other marketing campaign, you must tie in a program to measure success of the actual effort.
As an example, if you run an education program, conduct an ad campaign, change your branding/logo, offer new services and products, or, anything else that involves marketing, if you don’t measure its effectiveness, you are essentially shooting arrows into the air with no target in sight.
In these economic times, gut instinct is not enough to risk large sums of capital (financial or otherwise) on.
