As we approach the celebration of Columbus Day I often ask where are today’s explorers and navigators.

In my world of market research and business consulting I work with companies who are seeking out new and useful information (a.k.a. “explorers”) and while also looking for direction on what to do (a.k.a. “navigators”) with the collected intelligence. The challenge for them more times than not is actually executing what the gathered information reveals.

Compounding their challenge is that all too many market research firms rely heavily on technicians to lead market research initiatives. While many of these people are competent, they lack the business sense and insight needed to understand what role the accumulated knowledge has in moving the business forward.

Christopher Columbus assembled detailed information before each voyage and also gave consideration to what he would do once he landed at his desired destination.

Are you following Columbus’s example? Are you working with a market research firm that not only answers your questions but challenges you with new ideas and concepts? If not, it is time to call Powerfeedback to discuss how we utilize market research to decisively benefit you and your business!