Marketing plans needs research
While I salute agencies such as tourism groups who are attempting to counter the recession with aggressive marketing plans to draw visitors to their area, they should proceed cautiously.
Simply stated; without market research to help understand what potential visitors either want, and/or don’t in their experience, the “plan” is lacking.
Put another way, if a tourism agency draws 50,000 people to their area this weekend, and when the people arrive they don’t find what they are looking for, and what they were expecting, there will be much more long-term harm than the short-term benefit afforded to the region.
Do the research and you will have sustained success.
