You gladly participate each and every time one of those nice interviewers calls your home to participate in a survey, right?

Lately I have been getting swamped with many such calls. Generally speaking many of the interviewers who call are nice, well, as long as you don’t ask them to deviate from their script!

Since I am in the market research business and well understand how difficult it is to get people to participate I try to do my part. Call it a mix of being a nice guy and good karma for when my Powerfeedback team makes similar calls ☺

I will always ask how long the survey will take. If it will be more than 2-3 minutes, I ask them for the website where I can complete the survey later, at my convenience. 99% of the time there is no other option to participate in their research.

I well understand and appreciate that there is big differences between computer assisted telephone interviewing (CATI) and a web survey but I also know very well that a great deal of intelligence is left out as valuable participants are often excluded from the research.

If your market research vendor is not fully explaining to you all of the options as well as the pitfalls of CATI, you are probably with the wrong company! There are many ways to make certain that you get truly valuable information and not just the required number of completes.

To discuss your options, please email me personally.