Powerfeedback by Scott

My name is Scott Gingold and I am the CEO of Powerfeedback . I do my best to keep followers informed, encouraged and amused.

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Measuring the customer experience

More and more retailers are abandoning market research initiatives that measure and grade the customer experience.

Simultaneously, retail sales continue to plummet. Is there a correlation? Of course there is.

While it is easy, and in many cases correct to blame the economy, in this situation, retailers have to fight harder and harder to attract and maintain customers.

Sadly, there is a trend among some retailers to use DIY (Do It Yourself) survey tools. As I have written before, the “tool” is not necessarily the problem, it is the survey itself.

Would you ask your brother the real estate mogul to perform your heart bypass surgery? Of course not! Then why would you demand that your marketing department become market research professionals with no formal training or experience. After all, we are talking about your financial bottom line here.

If you do not take the time to properly listen to your customers, why should they purchase goods from you?

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In this video Scott talks about the Return on Investment (ROI) from conducting good market research.

Now more than ever, intuition alone is not enough to risk capital (human or financial) on.

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What is the current hot trends in market research today?

I use this video to talk about employee attitude surveys, and customer perception studies.

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In this video, I disucss the 3 critical components (WIIFM, Business Goals, and Survey Data Outcome) of successful market research, especially as it relates to web surveys.

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We are providing this insight related to the current state of the market research field, and most specifically; web-based surveys.

Powerfeedback is also making a very special, and limited time offer to help those considering launching a web-based survey.

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If feedback is the breakfast of champions — then regular feedback is a diet we can live on forever.

— Peter Thomson: U.K. strategist on business and personal growth

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AMEN BROTHER!

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